I craft clear, intentional design across disciplines

Ella Stone

I craft clear, intentional design across disciplines — from brand identity and web experiences to photography and mobile applications. With over six years of practice, I focus on thoughtful, purposeful work that connects people to ideas.

Across brand identity, web experiences, photography, and mobile applications, I work to strip away the unnecessary and let purpose lead — creating work that connects people to ideas.

My Values

Clarity First

I strip away the unnecessary until only what matters remains. Good design communicates instantly — every element earns its place through purpose, not decoration.

Intentional Craft

Every decision I make is deliberate — from typography and spacing to color and motion. I balance aesthetics with function so the work feels considered at every level.

Cross-Discipline Thinking

I move fluidly between brand, web, photography, and product design. Working across disciplines gives me a broader perspective and helps me create more cohesive, connected experiences.

Featured projects

BrandingCompleted

Outdoor Campaign 2024

Out-of-home advertising campaign for an outdoor gear brand, spanning billboard, transit, and digital out-of-home formats.

Web DesignIn Progress

Fintech Mobile App

Product design and prototyping for a personal finance app targeting millennials, focusing on spending insights and goal tracking.

PhotographyCompleted

Editorial Portrait Series

A 20-piece editorial portrait series commissioned for a lifestyle magazine feature on emerging creatives in the Pacific Northwest.

Web DesignIn Progress

Design System — Atlas

End-to-end design system built for a venture-backed SaaS startup, covering tokens, component library, and usage documentation.

Experience

Jan 2024 – Present

Lead Designer

Folio Studio

Leading multidisciplinary design for brand, web, and print projects.

Mar 2022 – Dec 2023

Product Designer

Lumen Digital

Designed end-to-end product experiences for a SaaS platform.

Jun 2020 – Feb 2022

Visual Designer

Studio Halcyon

Created brand identities, editorial layouts, and campaign visuals.

Sep 2019 – May 2020

Design Intern

Northlight Agency

Supported senior designers on UI design and rapid prototyping.

Skills

advertisingcampaignprintoohArt DirectionCampaign DesignBrand Messagingmobilefintechuxproduct designProduct DesignPrototypingUser ResearchphotographyeditorialportraitPhotographyRetouchingdesign systemfigmatokenscomponentsDesign SystemsComponent LibraryDocumentationecommerceweb developmentreactdashboardWeb DevelopmentUI DesignBackend IntegrationbrandingidentitylogotypographyBrand StrategyVisual IdentityGuidelines